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If the idea of starting a social media marketing campaign overwhelms you, the author of Social Media Marketing: An Hour a Day will introduce you to the basics, demonstrate how to manage details and describe how you can track results. Case studies, step-by-step guides, checklists, quizzes and hands-on tutorials will help you execute a social media marketing campaign in just one hour a day. In addition, learn how to integrate social media metrics with traditional media measurements and how to leverage blogs, RSS feeds, podcasts, and user-generated content sharing sites like YouTube.

Almost all web designers use Cascading Sheets to control the presentation of the websites they construct out of HTML. Why learn one and then the other when you can just as easily—and much more effectively—learn both at the same time? This book's integrated approach speeds your progress and leaves you with a stronger, more cohesive set of skills. Inside, you'll learn about: Writing well-structured HTML for use by any web-capable device Designing page layouts using CSS Controlling fonts, colors, backgrounds, borders, and margins Using lists to create attractive, button-like menus Using images as backgrounds, links, page content, and decoration Creating and styling forms Personalizing your weblog Understanding and applying design and usability principles Publishing and testing your pages Validating your code Making pages accessible to all visitors Throughout the book you'll find real-world examples of effective CSS-based pages. Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

As a systems administrator, you're expected to respond to the technical requirements of your organization while trying to fit them into its overall business goals. Few IT professionals have the combination of skills needed to pull it off. This unique book bridges that gap. It takes you beyond the routine administration tasks and teaches you how to plan and launch an Exchange Server 2007 enterprise solution that fully integrates the needs of the IT staff, end users, and business managers alike.

If you use the web to reach out beyond the confines of your office, cubicle, or home to connect and collaborate with others doing the same thing, you’re a web worker. In this book you'll learn how to use new web tools, discover sites and services you might want to try, and meet the social web where people are as important as corporations. You’ll learn how people are working in new ways because of the web, and how you can too.

Once you've seen firsthand in Hack Attacks Revealed all the tools and techniques that hackers use to exploit network security loopholes, you're ready to learn specific methods for protecting all parts of the network against security breaches. Corporate hack master Chirillo shows readers how to develop a security policy that has high alert capability for incoming attacks and a turnkey prevention system to keep them out. Network professionals will find expert guidance on securing ports and services, intrusion detection mechanisms, gateways and routers, Tiger Team secrets, Internet server daemons, operating systems, proxies and firewalls, and more.

"This is the best book on patterns since the Gang of Four's Design Patterns. The book manages to be a resource for three of the most important trends in professional programming: Patterns, Java, and UML." —Larry O'Brien, Founding Editor, Software Development Magazine Since the release of Design Patterns in 1994, patterns have become one of the most important new technologies contributing to software design and development. In this volume Mark Grand presents 41 design patterns that help you create more elegant and reusable designs. He revisits the 23 «Gang of Four» design patterns from the perspective of a Java programmer and introduces many new patterns specifically for Java. Each pattern comes with the complete Java source code and is diagrammed using UML. Patterns in Java, Volume 1 gives you: 11 Behavioral Patterns, 9 Structural Patterns, 7 Concurrency Patterns, 6 Creational Patterns, 5 Fundamental Design Patterns, and 3 Partitioning Patterns Real-world case studies that illustrate when and how to use the patterns Introduction to UML with examples that demonstrate how to express patterns using UML The CD-ROM contains: Java source code for the 41 design patterns Trial versions of Together/J Whiteboard Edition from Object International (www.togetherj.com); Rational Rose 98 from Rational Software (www.rational.com); System Architect from Popkin Software (www.popkin.com); and OptimizeIt from Intuitive Systems, Inc.

Microsoft's new .NET version of Visual Basic is its most radical revamping of the product since it was first released. Even if you know your way around VB6, the latest version presents special challenges. There are some new ways of doing things, some new things to do, and a new environment in which to work. With a few tips and tricks from expert Matt Tagliaferri, however, you'll be well on your way to VB.NET mastery. Visual Basic .NET Codemaster's Library offers a collection of 99 clear, concise programming examples, which show you how to use VB.NET and Visual Studio .NET to make the most of functionality available for the first time in the .NET Framework. You can begin with any topic and read only the ones that matter to you. Each topic provides a solution that you can incorporate into your own work, in areas ranging from garbage collection to database transactions, from memory management to XML Web Services. You even get coverage of mixing C# and VB.NET in the same application. Taken together, the tips in this book help you make the transition to thinking and working effectively within the object-oriented world of .NET.

The 1.4 version of Java 2 Standard Edition provides many new programming capabilities while making plenty of old tasks easier. But without reliable guidance, you'll find it hard to take advantage of even a fraction of what the new SDK has to offer. Filled with detailed coverage of the new technology, step-by-step instruction, and tips from an acclaimed Java consultant and author, Mastering Java 2, J2SE 1.4 is the resource you'll want to keep within easy reach. Coverage Includes: * Understanding the Java programming language * Building forms with the Swing component set * Creating superior graphics with the Java 2D API * Supporting advanced data structures with the Collections API * Improving the speed of your Java applications * Taking advantage of Swing's support of drag and drop * Understanding OOP concepts, including UML * Working with Java's new assertion capabilities * Using Java's new I/O capabilities: nonblocking read and write operations, application preferences, and logging * Solving tough printing challenges * Working with installation options, including Java Plug-in and Java Web Start * Working with multiple threads and timer tasks

Create Powerful Business Applications with Excel 2003 Excel 2003 is an ideal application development platform for all levels of business needs. If you're an advanced Excel user looking to gain programming experience, or a skilled developer new to Excel or the Excel Object Model, this no-nonsense book teaches you how to build custom applications that can generate substantial time and cost savings for you, your employer, and your customers. Written by a professional with nearly a decade of experience producing Excel/VBA solutions, Mastering Excel 2003 Programming with VBA conveys the precise knowledge and techniques you need to be highly productive. You'll master the most critical Excel objects and development practices necessary to create a complete solution, including working with XML data, Smart Document technology, and database integration with ADO. And you can readily apply the practical advice and reusable code examples to your own projects. In his friendly style, author Steven Hansen makes the information easy to grasp and entertaining to read, and he does not shy away from challenging material. You'll learn all about: Ramping up with VBA Debugging tools and tactics that work Mastering the Excel Object Model Developing class modules Customizing Excel UserForms Integrating Excel with other applications Incorporating text files in your solution Coding solutions that leverage a database Using XML in Excel Designing user-friendly toolbars and menus Building Excel 2003 Smart Documents Deploying your solution

For years, fiber optics was the future. Now, it's the present, and the time has come to act if you want to make a career in this fast-growing field. The Fiber Optics Installer and Technician Guide is a comprehensive resource designed to prepare you for the two leading fiber optics certifications, Fiber Optics Installer (FOI) and Fiber Optics Technician (FOT). This book's practical, objective-focused coverage includes: The history of fiber optics Principles of fiber optic transmission Optical fiber characteristics, construction, and theory Safety considerations Cables, connectors, and splicing Fiber optic light sources and transmitters Fiber optic detectors and receivers Passive components and multiplexers Fiber optic links Testing equipment Techniques for testing links and cables Troubleshooting and restoration techniques Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

Here's the book you need to prepare for the Java 2 Programmer (SCJP) and Developer (SCJD) exams. This Study Guide was developed to meet the exacting requirements of today's certification candidates. In addition to the consistent and accessible instructional approach that has earned Sybex the reputation as the leading publisher for certification self-study guides, this book provides: In-depth coverage of every exam objective for the revised SCJP Exam Hundreds of challenging practice questions Leading-edge exam preparation software, including a test engine and the entire book on PDF Authoritative instruction on all revised Programmer exam objectives, including: Declarations, initialization and scoping Flow control API contents Concurrency Object-oriented concepts Collections and generics Language fundamentals Detailed discussion of the key topics included in the Developer exam, including: Swing components and events Layout managers Enhancing and extending the database Writing the network protocol Building the database server Connecting the client and server

This easy-to-understand book for beginning SUSE Linux users starts off with step-by-step installation instructions and a discussion of what happens when the system is started for the first time Explains how to use SUSE on the desktop, work with the file manager, connect to the Internet, and set up a home network Topics addressed include performing everyday tasks, such as browsing the Web; reading e-mail and newsgroups; and using the OpenOffice.org office productivity suite and multimedia applications Offers details on basic system administration and security and shows how to add new software and keep the system up to date with YaST (Yet another Setup Tool) and YaST Online Update (YOU) The DVD contains SUSE 9.3 Special Edition