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This book is intended for use by customers using Google Classic Analytics and does not cover the newer Google Universal Analytics or related Google Tag Manager. Google Analytics is the free tool used by millions of web site owners to assess the effectiveness of their efforts. Its revised interface and new features will offer even more ways to increase the value of your web site, and this book will teach you how to use each one to best advantage. Featuring new content based on reader and client requests, the book helps you implement new methods and concepts, track social and mobile visitors, use the new multichannel funnel reporting features, understand which filters to use, and much more. Gets you up and running with all the new tools in the revamped Google Analytics, and includes content requested by readers and users especially for new GA users Covers social media analytics features, advanced segmentation displays, multi-dashboard configurations, and using Top 20 reports Provides a detailed best-practices implementation guide covering advanced topics, such as how to set up GA to track dynamic web pages, banners, outgoing links, and contact forms Includes case studies and demonstrates how to optimize pay-per-click accounts, integrate AdSense, work with new reports and reporting tools, use ad version testing, and more Make your web site a more effective business tool with the detailed information and advice about Google Analytics in Advanced Web Metrics with Google Analytics, 3nd Edition.

An authoritative guide to investigating high-technology crimes Internet crime is seemingly ever on the rise, making the need for a comprehensive resource on how to investigate these crimes even more dire. This professional-level book–aimed at law enforcement personnel, prosecutors, and corporate investigators–provides you with the training you need in order to acquire the sophisticated skills and software solutions to stay one step ahead of computer criminals. Specifies the techniques needed to investigate, analyze, and document a criminal act on a Windows computer or network Places a special emphasis on how to thoroughly investigate criminal activity and now just perform the initial response Walks you through ways to present technically complicated material in simple terms that will hold up in court Features content fully updated for Windows Server 2008 R2 and Windows 7 Covers the emerging field of Windows Mobile forensics Also included is a classroom support package to ensure academic adoption, Mastering Windows Network Forensics and Investigation, 2nd Edition offers help for investigating high-technology crimes.

Learn how to make the switch from PC to Mac a completely smooth transition The number of Mac users continues to increase significantly each year. If you are one of those people and are eager but also anxious about making the switch, then fear not! This friendly guide skips the jargon to deliver you an easy-to-read, understandable introduction to the Macintosh computer. Computer guru Arnold Reinhold walks you through the Mac OS, user interface, and icons. You'll learn how to set up your Mac, move your files from your PC to your Mac, switch applications, get your Mac online, network your Mac, secure your Mac, work with the iLife suite, troubleshoot common problems, and more. Dives in to helping you make the switch from PC to Mac as smooth and effortless as possible Walks you through the latest features of Mac OS X Lion to help you take advantage of all the cool things your Mac can do that you might not know about Offers clear instructions for working with the iLife applications, running Windows on your Mac via Boot Camp, networking your Mac, and switching your family or your business to a Mac Shares essential advice for troubleshooting common problems and provides easy tips for keeping your Mac happy Switching to Mac For Dummies, Mac OS X Lion Edition is all you need to switch to a Mac and never look back!

Step-by-step lessons for using PHP and MySQL in a unique book-and-video combination Assuming no previous experience with PHP or MySQL, this book-and-video package is ideal reading for anyone who wants to go beyond HTML/CSS in order to provide clients with the most dynamic web sites possible. The approachable tone breaks down the basics of programming and PHP and MySQL in individual lessons starting with the installation of the programs necessary to run PHP. You begin with a static web site and then watch and learn as PHP functionality is added as you work through the lessons. When working with databases, the MySQL database is introduced with demonstrations that show how to interact with it. The accompanying videos enhance your learning experience, as each lesson in the book is portrayed in the video exercises. Lessons include: ? Getting started with PHP ? Setting up your workspace ? Adding PHP to a web page ? Learning PHP syntax ? Working with variables ? Debugging code ? Working with complex data ? Making decisions ? Repeating program steps ? Learning about scope ? Reusing code with functions ? Creating forms ? Introducing object-oriented programming ? Defining classes ? Using classes ? Using advanced techniques ? Handling errors ? Writing secure code ? Introducing databases ? Introducing MySQL ? Creating and connecting to the ? Creating tables ? Entering data ? Selecting data ? Using multiple tables ? Changing data ? Deleting data ? Preventing database security issues ? Creating user logins ? Turn the case study into a content management system Note: As part of the print version of this title, video lessons are included on DVD. For e-book versions, video lessons can be accessed at wrox.com using a link provided in the interior of the e-book.

This video and full-color book combo has quite an effect for learning After Effects CS5! Adobe After Effects is a leading motion graphics and visual effects program that allows you to create and deliver compelling motion graphics and visual effects. This full-color book-and-video training package gets you quickly up to speed using the capabilities of the newest release of After Effects and deciphers even the most complex After Effects tasks. Sixteen self-paced lessons explain how to edit and apply effects for stellar visual and special effects. The supplementary video lessons included with the book are each approximately five minutes long and demonstrate the concepts and features covered in the lesson. Escorts you through the basics of editing and applying motion graphics and visual effects with Adobe After Effects CS5 Deciphers even the most advanced After Effects tasks and makes them less intimidating Features full-color book and video tutorials with step-by-step training that complement the topics covered in each lesson of the book Encourages you to absorb each lesson at your own pace Jam-packed with information, this book with videos and lesson files is just like having your own personal instructor guiding you through each unique lesson. Note: DVD and other supplementary materials are not included as part of eBook file. These materials are available for download upon purchase.

A savvy guide to Office 2011 for Mac users Mac users, you don’t have to give up one ounce of cool to use Office 2011 on your Mac. Here’s the hip guide you need to get the most out of Word, Excel, PowerPoint, and Outlook. Get started with Office 2011, find out what features are shared between apps, and start creating stylish Word docs, lively PowerPoint presentations, awesome Excel reports, and totally organized Outlook lists and calendars. And you’ll love the portable size—just perfect for keeping this guide on hand while you work. Features facts, tips, and secrets to help you get the most of out of Office 2011 for Mac Provides the key tools and shortcuts you need to accomplish tasks, without bogging you down in too much detail Covers how to get started with Office, an overview of shared features, and how to use each application in the Office 2011 suite Helps you create smart Word docs, organize your calendar and contacts with Outlook, build compelling PowerPoint presentations, and use Excel formulas and functions to generate reports and analyze data Zero in on the Office 2011 features you use most on your Mac, with Office 2011 for Mac Portable Genius.

The perfect companion to any book on Windows Server 2008 or Windows 7, and the quickest way to access critical information Focusing just on the essentials of command-line interface (CLI), Windows Command-Line Administration Instant Reference easily shows how to quickly perform day-to-day tasks of Windows administration without ever touching the graphical user interface (GUI). Specifically designed for busy administrators, Windows Command-Line Administration Instant Reference replaces many tedious GUI steps with just one command at the command-line, while concise, easy to access answers provide solutions on the spot. Provides practical examples, step-by-step instructions, and contextual information Quick-reference style delivers the commands needed for managing data and the network; working with Active Directory; performing diagnostics and maintenance; and, creating batch files and scripts Covers administration for Windows Server 2008 Server Core, Windows Server 2008 (including R2), and Windows 7 Administrators can get more done in less time with CLI than they can with the standard GUI. Compact enough to keep on hand at all times, Windows Command-Line Administration Instant Reference provides administrators with a convenient, fast and simple way to use CLI.

A fast, simple tutorial from the leading Web developer instruction site W3Schools.com is the number one online education source for beginning Web developers. This book packages W3Schools content in an attractive two-color design that gets beginning Web developers and designers up and running with the core Web development technologies. To-the-point tutorials with clear examples and simple explanations give novices the knowledge they need to get going with confidence. W3Schools is the top Google search result for instruction on HTML, CSS, and other key Web technologies; this book presents W3Schools tutorials in an easy-to-follow format for quick learning Features a thorough reference section for easy review of such items as lists of tags, attributes, and symbols Covers elements and attributes, headings and paragraphs, formatting and styles, links and images, tables, lists, forms, colors, fonts, frames, entities, head and meta, style sheets, style tags, and more Designed to get beginning Web developers up and running as quickly as possible, Learn HTML and CSS with W3Schools presents a proven, highly focused course of instruction in an easy-to-use format.

Put the power of Excel formulas and functions to work for you! Excel is a complex program. Mastering the use of formulas and functions lets you use Excel to compute useful day-to-day information, such as calculating the true cost of credit card purchases or comparing 15-year and 30-year mortgage costs. This fun and friendly book demystifies Excel's built-in functions so you can put them to work. You'll find step-by-step instructions on 150 of Excel's most useful functions, how they work within formulas, and how to use them to make your life easier. See how to use 150 of Excel's most useful functions, with real-world examples showing how each function is used within a formula Learn to calculate the costs of leasing versus buying a car, compute classroom grades, create an amortization table, or evaluate investment performance Fully updated for Excel 2010, but the principles will work with earlier versions of Excel as well Includes essential coverage of an additional 85 functions In the ever-popular, non-threatening For Dummies style, Excel Formulas and Functions For Dummies, 2nd Edition makes Excel's power accessible to you.

The ultimate handbook for Excel analysts who need reporting solutions using Access Excel and Access are intended to work together. This book offers a comprehensive review of the extensive analytical and reporting functionality that Access provides and how it enhances Excel reporting functions. Sales managers, operations analysts, administrative assistants, office managers, and many others who rely heavily on data can benefit from learning to integrate Excel and Access, and this book shows you how. Coverage includes: Data Analysis in Access & the Basics of Access Beyond Select Queries Transforming Your Data with Access Working with Calculations and Dates Performing Conditional Analysis Adding Dimension with Subqueries and Domain Aggregate Functions Running Descriptive Statistics in Access Scheduling and Running Batch Analysis Leveraging VBA to Enhance Data Analysis Reports, Dashboards, and Visualization in Access Presenting Data with Access Reports Using Pivot Tables and Pivot Charts in Access Enhancing Queries and Reports with Visualizations Advanced Excel and Access Integration Techniques Getting Access Data into Excel Using VBA to Move Data between Excel and Access Exploring Excel and Access Automation Integrating Excel and Access with XML Integrating Excel and Other Office Applications Access VBA Fundamentals Understanding and Using SQL and more! The Excel Analyst's Guide to Access helps you get more from both applications. Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

The first and only book to offer detailed explanations of SAP ERP sales and distribution As the only book to provide in-depth configuration of the Sales and Distribution (SD) module in the latest version of SAP ERP, this valuable resource presents you with step-by-step instruction, conceptual explanations, and plenty of examples. If you're an SD consultant or are in charge of managing an SAP implementation in your enterprise, you'll want this valuable resource at your side SAP is one of the leading Enterprise Resource Planning (ERP) software products on the market, with over 40,000 implementations Covers the latest version of SAP ERP-ECC 6.0 Covers common through advanced configurations, so it's helpful no matter what your level of experience with SAP Explains the conceptual framework behind the configuration process If your company uses the SD module, keep this indispensable guide on hand.

Packed with insider tips and tricks, this how-to guide is fully revised to cover the latest version of Google Analytics and shows you how to implement proven Web analytics methods and concepts. This second edition of the bestselling Advanced Web Metrics with Google Analytics is the perfect book for marketers, vendors, consultants, and Webmasters who want to learn the installation, configuration, tracking techniques, and best practices of Google Analytics. Google Analytics is a free tool that measures Web site effectiveness and helps users better understand how web site performance; this book is a detailed usage guide written by one of the software's original creators Explains what filters keep data accurate, how to measure Flash usage and tag for e-mail marketing, and what visitor segmentation provides the most useful feedback Examines principles and practices of Web analytics, then shows how to use GA's reports and how to track dynamic Web pages, banners, outgoing links, and contact forms Discusses advanced setups for configuring goals and filters, how to integrate GA with third-party systems, and how to leverage the new API Advanced Web Metrics with Google Analytics, Second Edition is valuable for both novice and experienced users of Google Analytics.