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Pack pizzazz into your Web sites with Flash! Start with simple animation, or create whole pages in Flash The newest version of Flash offers all sorts of cool options for designing Web sites that stand out from the crowd, and this handy guide makes it easy. Enhance your site with animated graphics, boxes, or buttons; morph shapes; create text with exotically changing colors; add sound or video; and watch visitors flock to your site!

Performing your first Web site analysis just got a whole lot easier. Web Analytics For Dummies offers everything you need to know to nail down and pump up the ROI on your Web presence. It explains how to get the stats you need, then helps you analyze and apply that information to improve traffic and click-through rate on your Web site. You’ll discover: What to expect from Web analytics Definitions of key Web analytics terms Help in choosing the right analytics approach How to collect key data and apply it to site design or marketing Techniques for distinguishing human users from bots Tips on using Google and other free analytics tools Advice on choosing pay and subscription services A detailed and accurate analysis is crucial the success of your Web site. Web Analytics For Dummies helps you get it right the first time—and every time.

Answers to All Your Questions About Exchange Server Messaging Mastering Exchange Server 2000 is the one book that you need to put the latest version of Exchange Server to work in the way that makes the most sense for your organization. Whatever its size or specific needs, here you'll find the answers that will let you build and maintain a complete or partial messaging solution. Covering email, electronic forms, and much more, this all-in-one guide gives you step-by-step instructions for completing every task you'll encounter. Coverage includes: Installing and configuring Windows 2000 Server Installing and configuring Exchange 2000 Server Setting up SMTP, POP3, and IMAP4 mail servers and clients Setting up Web browser access to Exchange e-mail and other folders Setting up Lightweight Directory Access Protocol servers and clients Setting up Network News Transport Protocol virtual servers and clients Building and deploying online forms Installing and configuring Outlook 2000 Setting up and managing simple Exchange Server environments Setting up and managing Exchange servers across multiple administrative groups in the same or Windows 2000 domain Setting up and managing Exchange organizations across multiple Exchange 2000 Server domains

All the Documentation You Need for Successfully Deploying Exchange Server 2003 Author Barry Gerber shares his extensive real-world experience in easy-to-understand language in this comprehensive guide to Microsoft's messaging and collaboration server. Mastering Exchange Server 2003 systematically and sequentially walks you through all the essential concepts of planning and design, installation, deployment, administration and management, maintenance, and troubleshooting. With detailed background information, clear step-by-step, hands-on instructions, and realistic examples, Gerber teaches you how to devise and implement a system that is just right for your environment. He then leads you to the next level with advanced coverage on reliability and availability, disaster recovery, security solutions, wireless access, and building custom e-mail forms for Outlook. Coverage Includes: Designing a new Exchange 2003 system Upgrading to Windows Server 2003 and Exchange Server 2003 Installing and configuring Exchange Server 2003, Windows Server 2003 as a domain controller, and Outlook 2003 from a customized server image Organizing Exchange users, distribution groups, and contacts Managing the Exchange Server hierarchy and core components Managing Exchange 2003 Internet services and services for Internet clients Installing and administrating additional Exchange Servers Performing advanced administration and management Ensuring Exchange Server reliability and availability Building Exchange Server system security Configuring wireless access to Exchange Server 2003 Creating and managing Outlook forms designer applications Exploring third-party applications for Exchange/Outlook clients and Exchange Server

Advanced Coverage for Experienced Exchange Administrators Microsoft Exchange Server 2003 24seven doesn't try to take you back to square one. Instead, it builds on the knowledge you've already earned. Expert Jim McBee with assistance from Barry Gerber delivers targeted instruction and inside tips that will help you follow the best practices established by successful Exchange organizations across a wide range of industries. This is also a great way to make a smooth transition to the latest release of Exchange Server. Coverage includes: Getting your Exchange installation right the first time Managing interactions with Active Directory Understanding Exchange data storage Preventing and recovering from disasters Administering daily operations Customizing Exchange Optimizing performance Achieving higher availability Isolating and solving common Exchange problems Troubleshooting SMTP and DNS problems Improving security against viruses and worms Securing clients Deploying and customizing Outlook web access Supporting mobile clients

More than 11,000 customers–ranging from independent consultants to large corporations–use WebEx online services to decrease the cost and increase the effectiveness of meetings, presentations, conferences, support, and training Input from WebEx has enriched the book with actual examples and case studies of how individuals, small businesses, and large corporations are making use of the WebEx services

Twenty-seven million Americans have been victims of identity theft in the last five years and the total cost of identity theft approaches $48 billion per year (total costs to businesses are $43 billion and the direct cost to consumers is $5 billion) These staggering statistics have prompted security consultant Michael Arata to provide readers with the resources they need to guard themselves against identity theft In this valuable book, Arata offers easy-to-follow, straightforward advice on understanding identity theft, minimizing risk, maintaining vigilance, choosing who to share personal information with, selecting hard-to-guess PINs, determining victimization, reviewing a credit report, charting a course of action, resolving credit problems, reclaiming good credit, and much more Explains how to recover successfully if identity theft does occur Author Michael Arata, CISSP, CPP, CFE, ACLM, is a veteran of the security industry with more than fifteen years of experience

Chances are you have friends who have been thrilled with deals they got on eBay. Maybe you’d like to get in on the eBay action, but don’t know where to start. Or maybe you’ve bought on eBay before, but want to get the inside scoop on scooping up the very best deals. This book is for you. It helps you differentiate between the junk and the jewels and get the best buys on everything from clothing, household goods, and electronics to business equipment, new or used cars, and real estate! Written by Marsha Collier, self-professed bargain shopper and best selling author of eBay For Dummies, eBay Bargain Shopping For Dummies is packed with advice and anecdotes from other experts, some of whom make a living buying and selling on eBay. It helps you begin shopping on eBay quickly, safely, and successfully, with information on: Using the My eBay Page to keep up with your potential deals Using feedback about sellers and shopping safely Bidding, buying, and winning Things to look for and things to look out for Ways to pay, including PayPal Taking advantage of eBay’s search functions and refining your searches to zero in on sought-after items Shopping eBay’s Bargain Basement Even successful eBay veterans will discover tips and tricks they didn’t know and bargain shopping secrets. Whether you want to use eBay to seek out and snap up hard-to-find collectibles, or simply to save on everyday purchases, eBay Bargain Shopping For Dummies takes you step-by-step through the process. And to get you started right, the book is a real bargain!

This in-depth Bible delivers the holy grail of online marketing: how to influence search engine results to drive online shoppers to specific Web sites; the process is called search engine optimization (SEO) and it is a hot topic One-stop resource offers readers what they need to plan and implement a successful SEO program, including useful tips on finding the shortest routes to success, strategy suggestions, and sidebars with more information and additional resources Features interviews with executives from top search companies, plus appendices on creating successful listings with Google, MSN, Yahoo!, and others Topics include creating an SEO plan; managing keywords; maximizing pay-per-click strategies; understanding the role of links and linking; robots, spiders, and crawlers; maintaining SEO; analyzing success rates; and much more

Welcome to the only guidebook series that takes a visual approach to professional-level computer topics. Open the book and you?ll discover step-by-step screen shots that demonstrate over 140 key search engine optimization techniques, including analyzing your competition, researching and analyzing keywords, developing your link building skills, and setting up blogs and communities. Succinct explanations will walk you through using Google Analytics, networking with Facebook and MySpace, setting up pay-per-click campaigns, and much more.

Shows Internet users how to get the most out of Internet searches, portals, and commerce sites Covers using Google to solve mathematical equations, making search engines safe for kids, harnessing the full power of Yahoo!, and getting the best bargains on shopping sites Explains how to search for street addresses and phone numbers, stock quotes and other financial information, MP3s and other digital music, computer programs and utilities, medical information, legal information, genealogical information, job listings, and more Reveals the secrets behind directory sites, indexing, and search result rankings

Corporations, non-profits, and educational institutions will welcome this official guide that shows how to establish and maintain a successful virtual presence in Second Life. Written with the full support of Linden Lab, this is the perfect resource for organizations entering Second Life. Topics discussed include the technical and social issues of participating in Second Life, including integrating corporate culture into Second Life, in-world marketing techniques, selecting a solution provider, and how to conduct real-world business in Second Life. Plus, you’ll get hands-on solutions, smart tactics, and practical techniques, such as setting up useful meeting spaces and planning and moderating events. The book is filled with actual case studies of how top organizations have leveraged Second Life and offers analysis of their SL presence.