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How much money are you losing because of poor landing page design? In this comprehensive, step-by-step guide, you’ll learn all the skills necessary to dramatically improve your bottom line, including identifying mission critical parts of your website and their true economic value, defining important visitor classes and key conversion tasks, gaining insight on customer decision-making, uncovering problems with your page and deciding which elements to test, developing an action plan, and avoiding common pitfalls. Includes a companion website and a detailed review of the Google Website Optimizer tool.

A software testing survival guide for those who work in Internet time With Internet applications spreading like wildfire, the field of software testing is increasingly challenged by the brave new networked world of e-business. This book brings you up to speed on the technologies, testing concepts, and tools you'll need to run e-business applications on the Web. Written by Hung Nguyen, a coauthor of the bestselling software testing book of all time, Testing Computer Software, this new guide takes you to the next level, helping you apply your existing skills to the testing of B2B (Business-to-Business), B2C (Business-to-Consumer), and internal Web-based applications. You'll learn how to test transactions across networks, explore complex systems for errors, and work efficiently with the many components at play–from servers to browsers to protocols. Most importantly, you'll get detailed instructions on how to carry out specific test types along with case studies and error examples for each test. Software testers, test leads and test managers, QA analysts and managers, and IT managers and staff will find this an invaluable resource for their testing projects. With an emphasis on achievable goals and necessary rather than nice-to-have features, Testing Applications on the Web provides: An analysis of the Web-application model and the difference between Web testing and traditional testing A tutorial on the methodology and techniques for networking technologies and component-based testing Strategies for test planning, test case designing, and error analysis on the Web Effective real-world practices for UI (User Interface) tests, security tests, installation tests, load and stress tests, database tests, and more A survey of commercial tools and a sampling of proven test matrices and templates

Studio secrets, techniques, and tips For Pro Tools M-powered, LE, HD, and TDM Power Users! This practical guide from two certified Pro Tools experts begins where most other Pro Tools books leave off–it's like having a high-level, hands-on studio session with your very own seasoned audio pros! Jump in anywhere and discover the professional techniques and tricks you need to get recordings right the first time, every time. Want to capture a perfect acoustic guitar? Record a band? Spice up your tracks with expertly sequenced MIDI? Record Foley and edit dialog for a movie? Make your final mix go from good to radio-ready? It's all here in compact recipes to help you record, edit, compose, and mix with ease. Just flip to the topic you need and keep the session moving. Whether you're a sound designer, podcaster, musician, or hobbyist, you can access the secrets of professional audio success. Discover loads of studio tricks, including how to: * Set up an efficient headphone mix for a band * EQ and compress sounds to get pro results * Record smart using quickpunch, loop, and alternate playlists * Enhance male and female voices and remove hums * Give your tracks cool, vintage effects * Master all of Pro Tools 7's new MIDI and instrument track features * Mix, master, bounce, burn, and podcast your session * Seamlessly transfer film and video projects and set them up for 5.1 surround mixes * Master plug-ins to fix a drum sound, create the AM radio effect, auto-tune vocals, and more Learn how to get the most out of Pro Tools 7, such as routing MIDI with the new instrument track features.

No longer can the offline remain separate from the online. Integrated, customer-centric, cross-channel marketing campaigns persuade customers to act, provide greater ROI, and ultimately improve your organization's bottom line. This must-have guide synthesizes the successful methods and metrics that online, direct, and brand marketers have employed for years so that you can develop, implement, and measure successful cross-channel campaigns. Multichannel marketing expert Akin Arikan takes you from customer acquisition to customer relationship management with strategic advice, effective case studies, and proven metrics.

"A lot of people are starting to use the Internet to reconnect themselves to their neighborhood, their community, and the world. The Power of Many is a great survey of the way this is really being accomplished by many individuals working together." —Craig Newmark, founder of craigslist.org «What a fascinating topic. If you're interested in the future, the past, or the present, then you should read this book.» —Scott Heiferman, Co-Founder of Meetup.com and Fotolog.net The development of social networks on the Web touches countless aspects of our everyday lives. With instant access to people of similar mindsets, near or far, we can readily form partnerships with more people and in more ways than ever before. It's now possible to use Internet tools to organize a rally, energize a political campaign, arrange a date, join a support group, or sell a product, as naturally as we use a phone. Through a series of pertinent case studies and interviews with leading thinkers and doers in this rapidly evolving field, Christian Crumlish uncovers universal themes and lessons learned. He illustrates how we use peer-to-peer technologies–web services, blogs, mobile phone SMS, and more—to accomplish widespread goals. He also suggests how we can take even more advantage of these technologies to connect with people who have similar interests. Discover how Howard Dean's campaign used the Internet to take a little-known candidate a long way. How activists arrange public meetings and drive letter-writing campaigns. How individuals find much-needed help for personal issues. How artists promote and air their creative genius. How business people and singles seek potential partners. And much, much more. Here are just a few of the more than 60 experts, businesspeople, activists, and writers who share their insights: Futurist and best-selling author Howard Rheingold Scott Heiferman, founder of Meetup.com Executives from the American Red Cross, the Leukemia Society, and the Avon Walk for Breast Cancer Venture capitalist Joi Ito Official and unofficial bloggers for the Bush, Clark, Dean, and Kerry campaigns Researchers Elizabeth Lane Lawley and Mary Hodder The Power of Many explores how people are using new methods of social computing to simplify the ways they locate others who share their interests and kindle face-to-face communication. It reveals the tools that make it nearly effortless for groups and individuals to accomplish significant results in the real world. By understanding these trends and techniques, we can identify where and how to apply them in own lives. See the companion website at www.thepowerofmany.com.

Strategies for grabbing-and holding-an audience's attention online The definitive resource for PR and marketing professionals, this sequel to Steve O'Keefe's best-selling classic Publicity on the Internet (0-471-16175-6) provides detailed, how-to instructions on planning, designing, implementing, troubleshooting, and measuring the results of online campaigns. Throughout the book, the author enlivens his coverage with inspiring and instructive vignettes and case studies of successful campaigns. Steve O'Keefe covers everything the reader will need to get up to speed on search engine optimization, newsletters, news rooms, e-mail marketing, e-mail merge software, syndication and affiliate programs, and building in-house publicity operations. Companion Web site features customizable Word and HTML templates, weekly live discussions groups, and valuable resource listings.

The future of computing-the future of business Rapid technological innovation is moving us towards a world of ubiquitous computing-a world in which we are surrounded by smart machines that are always on, always aware, and always monitoring us. These developments will create a world virtually without secrets in which information is widely available and analyzable worldwide. This environment will certainly affect business, government, and the individual alike, dramatically affecting the way organizations and individuals interact. This book explores the implications of the coming world and suggests and explores policy options that can protect individuals and organizations from exploitation and safeguard the implicit contract between employees, businesses, and society itself. World Without Secrets casts an unflinching eye on a future we may not necessarily desire, but will experience.

If the idea of starting a social media marketing campaign overwhelms you, the author of Social Media Marketing: An Hour a Day will introduce you to the basics, demonstrate how to manage details and describe how you can track results. Case studies, step-by-step guides, checklists, quizzes and hands-on tutorials will help you execute a social media marketing campaign in just one hour a day. In addition, learn how to integrate social media metrics with traditional media measurements and how to leverage blogs, RSS feeds, podcasts, and user-generated content sharing sites like YouTube.

If you use the web to reach out beyond the confines of your office, cubicle, or home to connect and collaborate with others doing the same thing, you’re a web worker. In this book you'll learn how to use new web tools, discover sites and services you might want to try, and meet the social web where people are as important as corporations. You’ll learn how people are working in new ways because of the web, and how you can too.

Plan and launch your PPC campaign and keep track of its progress If you want potential customers to form a traffic jam at your Web site, Pay Per Click just might do the trick. This book will help you decide! It tells you all about Google AdWords and Yahoo! Sponsored Search, targeting your customers, watching out for fraud, assessing the pros and cons of Pay Per Click, and making Pay Per Click work for you. Discover how to Use the right keywords to trigger your ads Figure your breakeven point Write ads that reach your customers Calculate return on investment Use geo targeting Track your ad results

Turn your hobby into a successful career Starting an eBay Business For Canadians For Dummies covers the essentials an eBay user or budding entrepreneur needs to start a moneymaking venture by trading on eBay. Readers will discover not only the essentials of maximizing profits on eBay, but also how to run a smart eBay-based business. Topics include: Setting up basic auctions Building a store Choosing what to sell Setting good prices Stocking your storeroom Dealing with sales taxes Shipping domestically and internationally Canadians selling on eBay deal with many unique concerns which will be addressed in this adapted best-seller.

The Genius is in. You don't have to be a genius to use MobileMe for your small business. But if you want to get the very most out of it, put this savvy Portable Genius guide to work. Want to see all that MobileMe can do to help you grow your small business? Learn how to set up MobileMe accounts for your employees? Synchronize calendars and business contacts to keep you connected with your colleagues and clients? Publish a company Web site with a click? You'll find cool and useful Genius tips, full-color screenshots, and pages of easy-to-access shortcuts and tools that will save you loads of time so you can make your business succeed. Portable GENIUS Fun, hip, and straightforward, the new Portable Genius series gives forward-thinking Apple users useful information in handy, compact books that are easy to navigate and don't skimp on the essentials. Collect the whole series and make the most of your Apple digital lifestyle.